The 1-Page Marketing Plan Book Summary
t New Customers, Make More Money, And Stand Out From The Crowd
Book by Allan Dib
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Summary
"The 1-Page Marketing Plan" by Allan Dib is the ultimate playbook for crafting a simple yet powerful marketing strategy that consistently attracts, converts and retains highly profitable customers. By distilling key direct response principles onto a single page, any business can create an actionable roadmap for achieving rapid, sustainable growth without the overwhelm.
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These are the best quotes from The 1-Page Marketing Plan by Allan Dib. If you want to read a full summary of this book for free, click here.
"If You Confuse Them, You Lose Them"
"Understand a very important concept: confusion leads to lost sales. This is especially so when you have a complex product. Many business owners erroneously think that a confused customer will seek clarification or contact you for more information. Nothing could be further from the truth. When you confuse them, you lose them."
Section: 1, Chapter: 1
"The Money Is in the Follow-Up"
"Fifty percent of all salespeople give up after one contact, 65% give up after two and 79.8% give up after three shots. Imagine if a farmer planted seeds and then refused to water them more than once or twice. Would he have a successful harvest? Hardly."
Section: 2, Chapter: 4
Don't Reward the Squeaky Wheels
"Vampires consume a massively disproportionate amount of resources compared with your average customer while paying the same amount as other customers do. They usually aren't content to work with the teams you have in place. They always need to talk to the CEO and they often terrorize and manipulate the CEO into terrorizing the team in their interest. They just suck the blood right out of your business."
Section: 2, Chapter: 6
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