Measure What Matters Book Summary
OKRs: The Simple Idea that Drives 10x Growth
Book by John Doerr
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Summary
Measure What Matters is the essential guide for using Objectives and Key Results (OKRs) to drive focus, alignment, and extraordinary performance at every level of your organization.
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These are the best quotes from Measure What Matters by John Doerr. If you want to read a full summary of this book for free, click here.
"It Almost Doesn't Matter What You Know"
When explaining the impetus behind OKRs at Intel, Andy Grove stated:
"It almost doesn't matter what you know. It's what you can do with whatever you know or can acquire and actually accomplish [that] tends to be valued here. The key phrases . . . are objectives and the key result. And they match the two purposes. The objective is the direction: 'We want to dominate the mid-range microcomputer component business.' That's an objective. That's where we're going to go. Key results for this quarter: 'Win ten new designs for the 8085' is one key result. It's a milestone. The two are not the same."
Section: 1, Chapter: 2
Data, Not Wishful Thinking
"Setting a goal is fine, but if you don't know how you did against it, it's like running a race without a stopwatch and a finish line. Having a good mission is not enough. You need a concrete objective, and you need to know how you're going to get there." - Bill Gates
Section: 2, Chapter: 11
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