Start With Why Book Summary
How Great Leaders Inspire Everyone to Take Action
Book by Simon Sinek
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Summary
Start with Why offers a powerful framework for how leaders and organizations can inspire others, build trust and loyalty, and achieve long-term success by clearly articulating and staying true to their purpose, cause or belief.
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These are the best quotes from Start with Why by Simon Sinek. If you want to read a full summary of this book for free, click here.
"If I Had Asked People What They Wanted, They Would Have Said A Faster Horse"
"If I had asked people what they wanted," Henry Ford said, "they would have said a faster horse."
Customers don't always know what they want. Truly innovative companies like Apple under Steve Jobs don't just respond to existing customer desires - they create new products that customers didn't even know they needed. Great leaders are able to see what most of us can't see. They give us things we would never think to ask for.
Section: 1, Chapter: 1
"You Don't Hire For Skills, You Hire For Attitude. You Can Always Teach Skills."
Southwest Airlines co-founder Herb Kelleher had a knack for hiring people who embodied Southwest's WHY. His famous quote, "You don't hire for skills, you hire for attitude. You can always teach skills" embodied Southwest's approach. They figured out that the people who were the best cultural fit were those who had been cheerleaders or mascots - they had an attitude of exuberance and positivity that matched Southwest's WHY of freedom and fun in air travel.
Section: 4, Chapter: 8
Compete Against Yourself
"When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone want to help you."
Cross country runner Ben Comen, who has cerebral palsy, is not the fastest runner on his high school team. But he is the only runner who, despite finishing last in every race, has a crowd of people waiting at the finish line to cheer him on.
Ben is not competing with the other runners; he's competing with himself to finish the race and achieve his personal best. His sense of WHY - his larger purpose beyond winning - inspires others who want to see him succeed. In turn, Ben draws strength from the support of others who believe in his WHY.
Section: 6, Chapter: 14
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