“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”

Section: 1, Chapter: 5

"Jumping to conclusions is efficient if the conclusions are likely to be correct and the costs of an occasional mistake acceptable, and if the jump saves much time and effort. Jumping to conclusions is risky when the situation is unfamiliar, the stakes are high, and there is no time to collect more information."

Section: 1, Chapter: 7

“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”

Section: 3, Chapter: 19

“The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.”

Section: 3, Chapter: 20

"Nothing in life is as important as you think it is when you are thinking about it."

Section: 5, Chapter: 37